| Contact: | |
| Susan Roush or Rick Hauser | |
| Bear Advertising/PR Dept. | |
| Phone: (818) 865-6464 | |
| Email: sroush@bearadv.com or rhauser@bearadv.com |
| The 2004 model year marks a major milestone for SUZUKI MARINE. It is this model year that
sees SUZUKI's outboard motor line-up complete its transition from 2-stroke to clean, efficient
4-stroke technology. It is also the model year that sees SUZUKI MARINE break new ground with
the company's most powerful outboard ever and the industry's first 250-horsepower V6 4-stroke
outboard motor.
While SUZUKI MARINE did convert its line from all 2-stroke to all 4-stroke faster than any other manufacturer, the change was an evolutionary - rather than revolutionary - one. The successful development of SUZUKI's current line of 4-stroke outboards from 4 HP to 250 HP - including three Innovation Award-winning models - was due in large part to the company's engine-building experience and long history of development and manufacturing in the motorcycle/ATV, automotive and marine markets. SUZUKI, LOOKING BACK SUZUKI began its proud history manufacturing sewing looms, not engines. In 1909, Michio Suzuki founded the SUZUKI LOOM COMPANY in Hamamatsu, Japan, building superior quality looms for Japan's giant silk industry. The company began to diversify in 1937, developing several prototype compact cars. In what would become a SUZUKI tradition, these first cars featured innovations such as liquid-cooled, 4-stroke 4-cylinder engines, and cast-aluminum crankcases and gearboxes. Japan's great need for personal transportation following World War II returned SUZUKI's attention to motor vehicles. The first step in the company's eventual domination of the motorcycle industry was the motorized bicycle "PowerFree," designed to be inexpensive, easy to build and easy to maintain. In 1954, SUZUKI MOTOR COMPANY, LTD. was officially launched and the company's first production automobile, the 1955 "Suzulight," took the Japanese market by storm. The "Suzulight" featured technical breakthroughs including front-wheel drive, four-wheel independent suspension and rack-and-pinion steering, features common on today's automobiles. During the next two decades, SUZUKI MOTOR COMPANY continued to grow by providing quality, innovative products to the global automotive and motorcycle industry. With the world-best track and motorcycle racers straddling SUZUKI bikes, a wave of attention, world championships and technical innovations were sure to follow. And although SUZUKI automobiles would not make a splash in the U.S. market until 1985, SUZUKI was a major supplier of small cars - known for durability, efficiency and technological innovation - in Japan and the world market. With all this success, it was only natural that SUZUKI explore an important new frontier: the water. In 1977, SUZUKI formed a new company to begin marketing its outboard motors in the United States. By the 1980s, SUZUKI was building and selling a complete line of 2-stroke outboards in the U.S., from a portable 2 HP to a powerful 225 HP V6. As the line-up grew, so did SUZUKI's reputation for developing cutting-edge technology. SUZUKI 2-stroke outboards introduced American boaters to such innovative features as electronic fuel injection, oil injection, ceramic fiber reinforced pistons, boron composite cylinder walls, dual spark-plug cylinder heads, MicroLink™ computerized timing control and many other advancements designed to improve performance, fuel efficiency and reliability. SUZUKI began its shift to 4-stroke technology in 1998 with the introduction of 9.9 HP and 15 HP models. SUZUKI 4-stroke outboards have added exponentially to the company's reputation as a technology leader, introducing 4-stroke breakthroughs such as sequential electronic fuel injection, dual overhead cam (DOHC), 4-valve-per-cylinder powerheads, oil-bathed self-adjusting timing chains, tuned long-tract intakes, 55-degree V blocks, variable valve timing and much more. Today, SUZUKI offers 16 4-stroke outboard motors packed with the features - and performance - today's boaters demand. SUZUKI, LOOKING AHEAD SUZUKI outboards have risen to their current level of market success and prominence because, as a company, SUZUKI has always been focused on making its products perform better, run more efficiently and last longer. By remaining true to its heritage and an unchanging commitment to improving technology for the boater, SUZUKI will continue to drive this change and strengthen its leadership position in the 4-stroke outboard industry. For more information on all the powerful models in SUZUKI's four-stroke lineup, contact: SUZUKI MARINE, 3251 E. Imperial Highway, Dept. P, Brea, CA 92821. Telephone (714) 996-7040. Internet: www.suzuki.com. |
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